In 1999 we came up with a concept to use reality TV to find stars off the street.
In the UK we offered this concept to our friends at Polydor Records, BMG/RCA, Warners,
and many other London based record labels. The BBC, and ITV responded well to our
concept, and we had many lengthy discussions with their researchers. Due to the major
interest we launched a “pilot” scheme using a local newspaper, and a national scheme
using The Stage Newspaper. We received an overwhelming response, and could not keep
up with the sack fulls of mail, and entries. We knew we were on to a winner. We kept
all the record labels and TV companies up to date with our progress, and even had
an ITV researcher as a contestant in our pilot scheme. But one day everyone stopped
talking to us................................?